For each photo, internal information is stored - in the so-called EXIF data - that provides information about the camera used and its settings. For example, the orientation (i.e. the horizontal/vertical orientation of the device at the time the photo was taken) is stored in this data.

This information can then be used by the various operating systems, browsers or even social media channels (such as Facebook, Twitter) to display the photo correctly. Unfortunately, there is no defined "standard" here, which means that individual tools/platforms interpret this information differently or do not even take it into account. For this reason, there may be different results in the display of the photos - i.e. it ultimately depends on an operating system or browser whether the photo is nevertheless displayed correctly aligned.

🍥 What can be done if a photo is displayed rotated incorrectly?

Open the photo with an image editor (for example, GIMP) - these programs will detect if a photo should be rotated incorrectly according to the EXIF data and ask if they should set it right.

If you have any further questions, don't hesitate to contact our support team either via chat or via support@swat.io!

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