This section shows how many users were reached with a page or with your account. The page reach for Facebook and Instagram is divided into two parts:

  • organic

  • paid

You can find out more on the exact definition of the terms "organic" and "paid" here.

We would like to point out, that the same user can be counted in more than one category, because the same user can be reached via an organic post and in the same period of time via a paid post. For this reason, the numbers cannot be combined to a total sum, as this would not be accurate.


Attention: At this time, that feature is only available for Facebook and Instagram.

If you have any further questions, don't hesitate to contact our support team either via chat or via support@swat.io!

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