General information

Currently, only Instagram Stories are supported, as other channels do not yet offer a corresponding API!

Analytics are imported for all published Instagram Story posts (after 24h); it is not relevant whether the Story was pre-scheduled in the Swat.io calendar or not.

Analytics are not deleted after 14 days, unlike Instagram itself.

Breakdown of individual statistics

Reach

The number of individual users who have viewed the story.

Each user is counted only once, even if the same story is viewed multiple times.

Impressions

The number of all users who have viewed the story. Repeated viewing of the same story by the same user increases this number.

Responses

The number of times a story has been responded to via text or GIF.

Exit

The number of times users have left a story to return to the News Feed.

Taps Forward

How many times a user tapped "next" to jump to the next photo or video in the story.

Taps back

How many times a user tapped "back" to jump to the previous photo or video in the story.

If you have any further questions, don't hesitate to contact our support team either via chat or via support@swat.io!

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