Legal requirements such as the EU AI Act can require you to label AI-generated content. Due to limitations in the APIs of other social networks, Swat.io currently only supports this directly in the Composer for Instagram. As soon as other networks enable this in their APIs, we will make it available for them in Swat.io too.
Note: Whether and when a labeling obligation applies to your content at all is explained in our Help Center article Information on AI labelling obligations under the EU AI Act.
Where to find the toggle?
You'll find this toggle when you create or edit a post for Instagram in the Composer. Scroll down and open the advanced settings. In the AI content section, you'll find the toggle "Mark as AI-generated":
How does the toggle work?
The toggle applies to the whole post and not to individual images;
For carousels with multiple images, the label is automatically applied to all images in the post;
Swat.io sends this information to Instagram when the post is being published; Instagram then shows the label on the post itself.
Further links
Code of Practice on the transparency of AI-generated content (official EU page);
Meta's general policy on labeling AI content (Meta support article).