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Threads photo and video upload specifications

Is posting photos and videos to threads supported? What are the limitations of this feature?

Patrick Diem avatar
Written by Patrick Diem
Updated over a year ago

Automated publishing of photos and videos to threads is possible via Swat.io.

Please note the following points:

  • The publishing process of a photo or video varies in length and can take up to 20 minutes or longer. This is because Threads first processes the photo or video after transferring it to its interface.

  • During this time, Swat.io periodically checks whether the processing of the content by Threads is complete and then publishes the photo or video online. If we do not receive confirmation from Threads within 20 minutes, the publication will be marked as “failed” in the activity log of the post on Swat.io.

  • Once the photo or video has been submitted to Threads for publication, Swat.io has no further control over the publishing process. This process cannot be stopped even during the processing time. If processing by Threads is successful, the content will be published online.

In some cases, the publication of the photo or video fails for unspecified reasons. This can happen if your content violates copyright. Threads does not provide specific reasons for rejection in these cases.

Always check whether your photos and videos were correctly published on Threads. If problems occur, restart the upload after a waiting period or try publishing the content directly through the Threads app.There are specific format and size requirements for uploading photos and videos through the Threads interface.

Format and Size Requirements for Uploading Threads Videos:

  • The video format must be MP4 (MPEG-4 Part 14)

  • The audio codec should be AAC with a maximum of 48kHz and 1 or 2 channel audio (Stereo)

  • The video codec must be HEVC or H264 with progressive scan, closed GOP, and 4:2:0 Chroma Subsampling

  • The frame rate should range between 23 to 60 FPS

  • The resolution should not exceed 1080p, Full HD (16:9)

  • The maximum video bitrate is 25 Mbps

  • The audio bitrate should not exceed 128 Kbps

  • The clip length must be between 3 seconds and 5 minutes

  • The maximum file size is 100MB

Format and Size Requirements for Uploading Threads Photos:

  • The image format should be JPG, PNG, or GIF

  • The maximum image size is 8 MB

  • You can upload up to 10 images per post

These guidelines ensure that content is optimized for mobile viewing and social networking on Threads, maintaining a balance between quality and load times.

If you have any further questions, don't hesitate to contact our support team either via chat or via support@swat.io!

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