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Publishing of Instagram-Stories

Florian Triller-Windisch avatar
Written by Florian Triller-Windisch
Updated over a month ago

With Swat.io it is possible to schedule and auto-publish Instagram-stories. To do so, go to Publisher, start a new Instagram-post and select the post-type "Story":

You can then select photos and videos to be uploaded from your sources and then set up the post for publishing as you prefer.

Please note the following limitations

Instagram allows a maximum of 100 story elements to be published within 24 hours. Several elements (images, videos) can be uploaded in one post.

Note: Stories published directly on Instagram are not automatically imported into the calendar.

Image-Specifications

Aspect ratio

9:16 recommended to avoid automatic cropping or blank areas

Format

jpeg, png, non-animated Gifs

Farbraum

sRGB - images useing other color spaces are converted to sRGB

File size

max. 8 MB

Display duration

max. 5 seconds

Video-Specifications

Aspect ratio

9:16 recommended to avoid automatic cropping or blank areas

Format

mp4 (MPEG-4 Part 14), no edit lists, moov atom at the beginning of the file

Video-codec

HEVC or H264, progressive scan, closed GoP, color subsampling 4:2:0

Audio-codec (optional)

AAC, max. sampling rate 48 kHz, stereo

Resolution

max. width 1920 pixel

Captions

need to be integrated in the video

Frame-rate

23 to 60 frames per second

Video-bitrate

max. 25 mbit/s

Audio-bitrate

128 kbit/s

Video length

min. 3 seconds, max. 90 seconds

File size

max. 300 MB

Other Instagram-profiles can be linked directly in each story-element in Swat.io.

Quick Tip: If you want to add interactive elements such as stickers, polls, music or links to your Stories, we recommend using the “Remind me” feature. This allows you to finalize the Story directly in Instagram before publishing and add all desired interactive elements – features that are not available in Swat.io due to Instagram’s interface limitations.

Stories in Analytics

Statistics for all published Instagram Story posts are imported after 24 hours. It does not matter whether the story was scheduled directly in Swat.io publisher or natively on Instagram.

Unlike Instagram itself, the statistics in Swat.io are not deleted after 14 days. You can find a detailed explanation of the individual values in the statistics here.

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