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Publishing a Post as a Scheduled Post to Facebook

Written by Karl Dixer

By default, posts from Swat.io are sent to Facebook only at the scheduled publishing time and are not visible on Facebook beforehand.

However, if you

  • want to run ads for a scheduled post, or

  • for other reasons want the post to appear on Facebook as a scheduled post in advance,

you can use the “Schedule on Facebook” feature.

Info: This option is only available if the post in Swat.io has first been given the status “Approved”.

With this option, the post is sent directly to Facebook as a scheduled post.

Facebook’s recommendation

Facebook suggests scheduling posts at “odd” times (e.g. 7:03 PM instead of 7:00 PM).
Reason: At exact times like 7:00 PM, publishing issues can occasionally occur.

Please note

  • Once sent, the post can only be edited directly on Facebook.

  • Changes made on Facebook will be synced back into the Swat.io Publisher, ensuring the post stays up to date there.

  • You can schedule ads directly in Facebook for this post.

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