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Target specific audiences on LinkedIn

Florian Triller-Windisch avatar
Written by Florian Triller-Windisch
Updated over 2 months ago

With Swat.io, you can target individual LinkedIn posts to a preferred audience. You’ll find this option at the bottom of the composer when creating a post.

Info: This feature is only available for LinkedIn Company Pages connected to Swat.io. Private LinkedIn profiles do not support this function due to API limitations.

Posts can be targeted to a specific audience based on geography, company size, industry, job function or job position. These audience settings can also be saved as templates, which can then be easily applied to future posts with a single click:

Important: As noted in composer, the minimum audience size for a post is 300 users. If this requirement is not met, the post can neither be saved nor published.

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