This article walks you through how to create a new post in Swat.io, select a channel, set a publishing date, and choose your publishing mode.
Important: In order to publish posts with Swat.io, you first have a social media channel connected. Learn how to add channels here in our Help Center.
Create a New Post
Go to Publisher in the left sidebar.
Click the "Create" button.
Select the channel through which the post should be published.
This opens the Post Composer, where you can create your post.
Note: Only one channel can be selected when creating a post. Once created, you can duplicate or adapt the post for additional channels.
Post Composer Overview
Tags
New tags can be assigned using the "Tags" button in the action bar at the top.
Channel
Here you can select or switch the channel on which the post should be published.
Campaign
You can use this button to assign the post to an existing campaign. For more detailed information about campaigns and which packages include them, click here.
Publishing Time
Scheduled: The post is planned for a later time.
Publish Now: The post is published immediately after clicking the "Publish Now" button.
Date / Time
Set the date and time for scheduled posts or reminders.
Assigned To
Select the team member the post should be assigned to. If left blank, you will be set as the responsible user.
Status (Approval)
Suggested: The post is saved but not automatically published.
Approved: The post is approved for publishing.
Mode
Automatic: The post will be published automatically at the scheduled time (requires "Approved" status).
Reminder: The assigned team member will receive a reminder 10 minutes before the scheduled publishing time.
Use Cases and Best Practices
Use Automatic publishing for posts that are pre-approved and ready to go live without further intervention.
Opt for Reminder publishing when posts require final review or manual adjustments before going live.
Regularly review your channel settings to ensure they align with your team’s workflow and publishing needs.
Steps to Configure Default Publishing Settings for Facebook Posts
By default, posts in Swat.io may be set to "Reminder" instead of "Automatic." To ensure that new posts are set to publish automatically by default, follow these steps:
Open the Settings menu in Swat.io.
Navigate to Workspace > Channels.
Select the relevant channel.
Scroll down to the Publisher section.
Enable the default option "Automatic publish". Once this setting is enabled, all newly created or duplicated posts for that channel will default to "Automatic" publishing. You can disable this option later if you prefer to use reminders instead.
Automatic Publishing
Posts are published automatically at the scheduled time without requiring any manual action.
The post must have a status of "Approved" for automatic publishing to occur.
Reminder Publishing
Posts are not published automatically. Instead, the assigned user receives a reminder (e.g., via email) 10 minutes before the scheduled time.
The user must manually publish the post after receiving the reminder.