Publisher brings together all functions related to content planning and publishing. In Publisher, you’ll find the calendar as well as the associated channel list of your currently selected workspace. Both planned and already published posts are displayed here.
Filtering Options
In the categories (top left), you can filter your posts by status or assignment – for example, posts assigned to you, posts assigned to others, scheduled posts, or already published posts.
With the channel filter (on the left), you can display or hide individual channels as needed.
Creating and finding planned posts
Use the “Create Post” button to create new posts for all channels linked to the workspace.
With the search function in the top right, you can quickly find specific posts without having to browse through your entire calendar.
Flexible display options
You can switch between a compact and an expanded view – depending on whether you need a quick overview or more details on your posts.
Posts can be displayed in daily, weekly, monthly or list view, so you can freely adjust the time perspective to your planning needs.
The "Today"-button takes you back to the current day's view at any time, without having to navigate through the calendar manually.
You can also use the menu next to the Today button to filter the calendar and narrow down the view. With one click you can define whether weekends, campaigns and channel names should be displayed in the calendar.
In addition, the following filter options for posts in the calendar are available – useful for keeping track of your team's approval process:
Visible posts only: Hides posts that are not publicly visible on the respective social network. This includes posts that have been unpublished via Swat.io (possible on Facebook, LinkedIn and YouTube), as well as dark posts on Facebook that are only visible through paid promotion.
Suggested posts only: Shows exclusively posts that have been submitted for approval, but are not yet approved.
Approved posts only: Lists only posts that have already been approved and are ready for publishing.
Facebook
Instagram
Threads
LinkedIn
YouTube
TikTok
Bluesky
Pinterest
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Snapchat
Xing
Newsletter
Tumblr
Vimeo etc.
Inbox is the central hub for community management in Swat.io. Here you’ll find all incoming messages from the channels yo have added to Swat.io (tickets). These tickets are automatically created either by posts published in Swat.io, imported posts or by private messages received directly from social media platforms. Each ticket bundles all comments, messages or @mentions from your community, giving you a clear overview of all interactions at any time.
Filter and search options
Channel list (left): Filter tickets by their respective social media channels.
Filters (left): Narrow down tickets by new, starred, assigned to you or tickets assigned to other users.
Archive (left): Access the complete ticket archive in the sidebar on the left.
Ticket ID: Each ticket has a unique ID (number), which allows you to easily locate it via the search function.
At the top center, you will also find the option to filter the current Inbox view by public comments or private messages.
Facebook
Instagram
Threads
LinkedIn
YouTube
TikTok
Bluesky
Google Business
WhatsApp (supported via 3rd-party API)
E-Mail
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