Many of the widgets described here can be found directly in the predefined analysis pages of the Insights Explorer and are available in all Publisher plans or with the corresponding Inbox Add-on. With Insights Advanced or Insights Premium you can additionally choose from an even larger selection of widgets and combine them into personalized dashboards and customize them individually.
Info: Custom dashboards in Swat.io are available with the add-ons Insights Advanced and Insights Premium. Further information on our plans and add-ons can be found here.
The following section explains all available widgets, grouped by category. For each widget you will find the visualization type and a short explanation to help you understand what it measures and when to use it. When adding a widget to a dashboard in Insights, you will see a short description of each widget directly in the selection menu.
Audience
Fans & Subscribers Summary
Type: Summarizing overview
Provides an overview of your total audience size and overall growth within the selected time range. This widget is ideal for quickly evaluating whether your community is expanding or stagnating.
Fans & Subscribers Per Channel
Type: Table
Breaks down fan and subscriber growth per channel, allowing you to compare performance across different social networks.
Fans & Subscribers
Option 1: Chart
Shows the daily development of your fan or subscriber count over time, helping identify growth spikes or declines.
Option 2: Table
An overview of the size and growth of the fan and subscriber base on the channels as of the selected end date.
Audience Activity by Hour
Type: Heatmap
Shows when your community was most active within the selected time range, broken down by day of the week and time of day. The color intensity indicates the number of active users per time slot, providing data-driven insights into the best times to post. Available in Insights Explorer from the Medium plan onwards. The data is based only on audience comments.
Reach per Channel
Type: Chart
Shows the daily reach of your channels within the selected time range, allowing you to compare organic visibility across different networks.
Blocked Users Per Channel
Type: Chart
Displays how many users were blocked per channel over time, supporting moderation monitoring and community health analysis.
Posts
Post Performance Summary
Type: Summarizing overview
Aggregates overall post performance within the selected time range, including lifetime metrics of posts published during that period. Useful for a compact performance overview.
Post Performance Per Channel
Type: Table
Compares post performance between channels, helping identify which network performs strongest within a selected period.
Post Performance
Type: Table
Provides detailed metrics for individual posts, enabling in-depth analysis of engagement and lifetime performance.
Story Performance (Instagram only)
Type: Table
Lists detailed performance metrics for individual Instagram Stories, including navigation metrics such as taps forward, taps back and exits. Complements the Post Performance table with story-specific metrics not captured in the regular post widget.
Key Performance Per Post
Type: Summarizing overview
Shows the most important metrics for up to 10 individual posts published within the selected time range. All metrics reflect the performance of each post over its entire lifetime.
Post Impressions Per Channel
Type: Chart
Tracks lifetime post impressions or views generated by posts per channel over time, supporting reach and visibility evaluation.
Post Interactions Per Channel
Type: Chart
Shows daily volume of interactions (comments, reactions, shares) per channel, helping assess engagement intensity.
Post Impressions Interaction Rate Per Channel
Type: Chart
Daily interaction rate based on impressions: Shows the percentage of interactions compared to total impressions within the selected time range, per channel.
Post Reactions Per Channel
Type: Chart
Focuses on reaction activity trends over time, providing insight into audience sentiment and responsiveness.
Post Shares Per Channel
Type: Chart
Highlights how often posts were shared, helping measure amplification and content virality.
Post Share-to-Impression Rate Per Channel
Type: Chart
Share rate based on impressions: Shows the percentage of users who shared your content relative to total impressions over the lifetime of posts published within the selected time range, per channel.
Post Bit.ly Clicks Per Channel
Type: Chart
Tracks link click performance via Bit.ly, supporting traffic analysis and campaign evaluation.
Posts Per Channel
Type: Chart
Displays the number of posts published per channel over time, allowing correlation between publishing frequency and performance.
Posts Per Type
Type: Chart
Shows how different post formats (e.g. image, video, link) developed over time, supporting content strategy optimization.
Post Comments Per Channel
Type: Chart
Tracks comment volume per channel over time, helping measure audience participation levels.
Comments
Post Comments Summary
Type: Summarizing overview
Provides an overview of total comment activity and sentiment distribution within the selected time range, offering a quick conversation snapshot.
Post Comments Per Channel
Type: Table
Compares comment activity across channels, helping identify where discussions are most active.
Page Post Comments
Type: Table
Raw data table at comment level: Shows individual comments on your own posts with channel, timestamp and a direct link to the comment. Available exclusively for Inbox users from the Medium package onwards with the Advanced or Premium Insights Add-on.
Mentions Comments Per Channel
Type: Table
Displays volume and sentiment of comments on posts where your channel was mentioned, supporting brand monitoring.
User Comments Per Channel
Type: Chart
Shows how many comments users posted per channel over time, supporting trend analysis.
User Comments
Type: Table
Raw data table at comment level: Shows individual user comments with channel, timestamp and a direct link to the comment. Available exclusively for Inbox users from the Medium package onwards with Advanced or Premium Insights Add-on.
Post Comments Deleted Per Channel
Type: Chart
Tracks the number of deleted comments over time, helping monitor moderation activity.
Post Comments Hidden Per Channel
Type: Chart
Displays hidden comments over time, providing additional insight into moderation actions.
Comment Mood
Type: Chart
Visualizes sentiment trends (positive, neutral, negative) over time, helping detect reputation shifts.
Direct Messages
Direct Messages Per Channel
Type: Table
Provides an overview of private direct message activity and sentiment across channels, helping evaluate private communication volume and tone.
Inbox
Inbox Actions Summary
Type: KPI overview
Ticket management activity within the selected time range: Tracks created, reopened and archived tickets, published replies and reaction times. Available exclusively for Inbox users from the Medium package onwards with Advanced or Premium Insights Add-on.
Channel Inbox Actions
Type: Table
Summarizes ticket lifecycle actions per channel, including created, reopened, archived tickets and replies, offering an operational overview.
Ticket Actions
Type: Table
Raw data table at ticket level: Shows individual tickets with their respective actions (created, reopened, archived, reply published) within the selected time range. Available exclusively for Inbox users from the Medium package onwards with Advanced or Premium Insights Add-on.
Archived Tickets Per Channel
Type: Chart
Tracks archived tickets over time, helping assess workload resolution patterns.
Assigned Tickets Per Channel
Type: Chart
Displays daily ticket assignments per channel, supporting workload distribution analysis.
Tickets Created Per Channel
Type: Chart
Shows incoming ticket volume per channel over time, useful for forecasting support demand.
Reopened Tickets
Type: Chart
Indicates how many tickets were reopened, helping identify potential quality gaps in issue resolution.
Published Replies Per Channel
Type: Line Chart
Tracks the number of replies sent via Swat.io, helping measure response output.
Time to Archive Per Channel
Type: Chart
Displays median time required to archive tickets, supporting efficiency monitoring.
Time to Reply Per Channel
Type: Chart
Shows median response times over time, supporting SLA and service quality evaluation.
Response Time by Hour
Type: Heatmap
Shows how quickly your team responds to comments on average, broken down by day of the week and time of day. This helps you identify when response times increase so you can take targeted action. Available for Inbox users with Advanced or Premium Insights add-on.
Open Tickets
Type: Chart
Displays the number of open tickets over time, helping monitor backlog development.
Inbox Performance Per User
Type: Table
Provides user-level ticket performance metrics, including handled tickets and processing times, supporting team performance analysis.
Note: This widget can be deactivated for your organization upon request. In order to do this, please consult with your account manager or Swat.io support.
Publisher
Publisher Actions Per Channel
Type: Table
Summarizes publisher workflow metrics such as created posts, assignments, publications and approval times per channel.
Created Posts Per Channel
Type: Chart
Shows daily content creation volume per channel, helping evaluate editorial productivity.
Published Posts Per Channel
Type: Chart
Tracks how many posts were published via Swat.io per channel over time.
Tags
Assigned Tags
Type: Table
Shows the number of tags assigned within the selected time range, broken down by posts, comments, private messages and mentions of your page and helps evaluate your tagging structure.
Comments per Tag
Type: Chart
Shows the number of comments assigned a specific tag within the selected time range, sorted by frequency, regardless of whether they are individual comments from users or your team's own replies. Helps identify the topics generating the most discussion.
Tag Channel Posts
Type: Chart
Displays the number of tagged channel posts per tag and supports the thematic analysis of your content.
Tag Private Conversations
Type: Chart
Visualizes individual tagged private messages (DMs) by tag over time, regardless of whether they are individual messages from users or your team's own replies. Helps with topic analysis in support.
Tag Mention Posts
Type: Chart
Shows tagged posts that opened a ticket in the Inbox through an @mention of a connected account. This supports monitoring specific topics or categories.
Monitoring
Info: Swat.io Monitoring is a feature that can be added as an add-on to our Custom plans. For more information on our plans and add-ons, please visit our pricing page.
The following widgets are available for your monitoring channels in Swat.io Insights. You can arrange these flexibly in your personal dashboards.
Post Comments Summary
Type: Summarizing overview
Provides a compact overview of comment volume, hidden and deleted comments, and their sentiment across your monitoring channels within the selected time range.
Post Comments Per Monitoring Channel
Type: Table
Compares comment types and sentiment across monitoring channels, helping identify on which monitoring channels the most discussions are taking place.
Inbox Actions Summary
Type: Summarizing overview
Provides a compact overview of ticket management activity across your monitoring channels within the selected time range, including created, reopened, assigned and archived tickets, published replies, and response and resolution times.
Channel Inbox Actions
Type: Table
Shows ticket management activity per monitoring channel within the selected time range, including created, reopened and archived tickets, published replies and response times.
Archived Tickets Per Monitoring Channel
Type: Chart
Displays the daily number of archived tickets per monitoring channel, helping analyze ticket resolution patterns across your monitoring channels.
Assigned Tickets Per Monitoring Channel
Type: Chart
Shows how many tickets were assigned per monitoring channel on a daily basis, supporting workload distribution analysis across your monitoring channels.
Tickets Created Per Monitoring Channel
Type: Chart
Visualizes incoming ticket volume per monitoring channel over time, helping forecast support demand on your monitoring channels.
Reopened Tickets
Type: Chart
Shows how many tickets were reopened across your monitoring channels, helping identify potential quality or process issues.
Published Replies Per Monitoring Channel
Type: Chart
Displays the daily number of replies published via Swat.io per monitoring channel, supporting team activity analysis across your monitoring channels.
Time to Archive Per Monitoring Channel
Type: Chart
Shows the daily median time to archive tickets per monitoring channel, supporting efficiency analysis across your monitoring channels.
Time to Reply Per Monitoring Channel
Type: Chart
Visualizes the daily median response time per monitoring channel, helping monitor SLA compliance and service quality on your monitoring channels.
Open Tickets
Type: Chart
Displays the daily number of assigned and unassigned open tickets across all monitoring channels, making backlog development visible.
Inbox Performance Per User
Type: Table
Shows ticket management performance per team member across your monitoring channels, including assigned, answered and archived tickets as well as median processing times.
Channel Posts Per Day
Type: Chart
Shows the number of posts published on your monitoring channels within the selected time range, per day.