Swat.io Insights gives you a comprehensive, data-driven overview of the performance of your social media channels. Whether audience growth, post performance, comment sentiments or the efficiency of your inbox team: All relevant metrics are available in one place, helping you to make informed decisions, optimize campaigns and to evaluate the work of your team. You can apply filters at any time and export the data as reports.

The Insights Explorer is included in all Publisher plans at no extra cost and forms the foundation of Swat.io Insights. It gives you immediate access to predefined analysis areas with the most important metrics for your social media channels, without any additional configuration.

The Explorer represents the central area for your social media statistics within Swat.io. Here you will find predefined pages with the most important metrics for the following areas:

Analysis of the development of fans and followers within your defined time range, as well as comparison of community growth per channel. This allows you to identify trends, growth spikes or declines at an early stage.

Performance evaluation of published posts, including impressions, interactions, reactions, shares and clicks. This section supports the assessment of your content strategy.

Overview of comment volume, moderation actions (deleted, hidden) and sentiment distribution. Enables a well-founded analysis of community activity and brand perception.

Analysis of incoming direct message volume per channel and sentiment distribution of private communication. Provides insights into how actively the community engages via private channels.

Thematic evaluation of posts and conversations that have been assigned tags. This allows to perform a structured analysis of specific topics or categories.

Metrics related to content creation, publications, assignments and approval processes. This supports you analyzing your editorial workflows.

Analysis of ticket volume, response times, archiving and team performance. Particularly relevant for support and community management teams.

Unlike dashboards, which are available as of our Medium plans, the Explorer does not allow you to create custom widget combinations. Instead, structured predetermined and easy-to-read overviews are provided.

Within the Explorer, analyses can be filtered according to the following criteria:

It is possible to select an individual or predefined time range. All metrics on the page then refer to the selected time range.

Individual or multiple channels can be selected in order to target a comparison of the channel's performance or to analyze specific channels separately.

If Monitoring has been added as an add-on to a Custom plan, an additional Monitoring tab is available in the channel selection for the explorer-pages Audience, Comments, Tags and Inbox. This allows you to include metrics from monitoring channels to analysis. This tab is also available for corresponding dashboard widgets when Advanced Insights or Premium Insights has been added.

With the use of tags, filtering by specific topics or categories defined by you is possible. This allows you to narrow down metrics to specific content or conversations associated with specific tags.

With that option you can restrict the analysis to specific post types (e.g., image, video, link or other formats - depending on the network). This helps to identify performance differences between content formats.

This filter allows you to differentiate between promoted and non-promoted content (provided that the network delivers this information through its API). This makes it possible to identify the share of paid posts within the overall performance.

If the feature campaigns & events is in use, analyses can be restricted to a specific campaign or event. This enables you to evaluate and compare performance metrics specifically for campaign-related content.

Within the Explorer, it is possible to export all displayed data in Excel format. In this case, the export always reflects the currently applied filters. This is suitable both for internal reporting as well as for external sharing.

The availability of certain features within Insights depends on your selected Swat.io plan:

Some metrics refer exclusively to a selected time range, while others display the total performance of a post since its publication (lifetime values).

If a post was published within the selected period, its lifetime impressions or interactions may be higher than the values generated within that period alone. This may lead to apparent discrepancies when comparing data with platform numbers.

Insights data is generally available from the moment a channel was connected to Swat.io. Earlier data can only be loaded retroactively in a few cases.

All metrics are provided via the official APIs of the respective platforms or are calculated based on these values. All data displayed in Swat.io is transmitted by the networks.

Social networks regularly adjust their interfaces and metrics. As a result, individual metrics, calculation methods or the availability of certain values may change. For example, Facebook's API update to include follower counts instead of just Page likes is a notable instance of how such changes can impact the data available to tools and lead to discrepancies in reported metrics.

In some cases, values within the social networks themselves may be different or can be estimated by the platforms themselves (e.g. reach or impressions).

Depending on the network, there may be slight delays in updating certain metrics. Not all data is provided by social networks in real time.

Terms such as “impressions”, “reach” or “interactions” may be defined differently by each platform. Insights adopts the respective network definition.

If posts, comments or metrics are deleted directly in a certain social network, the corresponding data may no longer be fully retrievable afterwards.