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Analytics Overview

Patrick Diem avatar
Written by Patrick Diem
Updated over a week ago

With Swat.io’s Analytics, you gain insights into performance, interactions, and trends across your social media channels. In this article, we’ll cover the key features.

Setting the Date Range

In the top-left of the Analytics dashboard, click the date field to choose from preset ranges (Last Week, This Month, etc.) or pick custom start and end dates directly in the calendar.

A screenshot of the time frame window

Graph View

The central graph plots your chosen metric over the selected period. Click and drag left or right to zoom into a specific time window. Click "Reset Zoom" to return to the full view.

Below the graph, all connected channels are listed. Click a channel name to isolate its data line—perfect for comparing individual channel performance. Hover your cursor over the line to see daily values.

A GIF showing the functions of the graph.

Sorting Tables

Under the Overview tab, posts or tickets are displayed in a table. Click any column header (e.g., Date, Interactions) to sort the table in ascending or descending order.

A GIF showing the sorting function.

Exporting Data

Above the graph on the right, click the Export button to download the currently selected statistics as an Excel file.

A screenshot showing the export function.

Filtering via Dropdown Menu

Next to the date picker, use the dropdown menu to filter between public and private statistics. Select the desired option to instantly adjust your view.

A screenshot showing the filters for public and private statistics.

Analyzing by Tags

To the right of the filter, click the Tags dropdown. It lists all tags used in your posts or tickets. Select one or more tags to narrow the analytics to those specific categories.

A screenshot showing the tag dropdown.

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