The Audience section in the Swat.io Insights Explorer allows you to analyze your fans and followers across all connected channels. Here you get an overview of the size and development of your community.
What is analyzed?
The Audience overview in the Explorer is based exclusively on platform-side follower and subscriber data from your connected social media channels. The focus is on the development of your community within a selected time period.
Available metrics
Fans and followers
Summary of the total number of fans and followers as of the selected end date.
Number of gained or lost fans and followers within a time period.
The development of your community within a specific period is the key focus.
You can find answers to the following questions
How large is the community currently?
How is the number of my fans and followers developing?
Has the channel shown healthy growth in fans and followers within the selected time period?
Filters & customization
A detailed explanation of all available filter options can be found in the article
"Insights Explorer: Overview & Features".
Note: Not all filters are available for every widget and certain post-related filters can only be applied to specific widgets (e.g. the "post type" filter used in the "follower growth widget").
Transfer to dashboards
From our Medium plan onwards, it is also possible to transfer any widget from this view directly into an individual dashboard using the currently selected filters. The selected time range, channels and active filters are automatically applied.
You can find more information in the article: "Individual Dashboards: Create, Manage & Reporting".
Good to know
The displayed metrics are provided directly via the APIs of the connected platforms.
Not all networks provide exact follower data. Sometimes the data of the social networks can be delayed as per the fetching intervals.
Quick tip: An explanation as well as any platform-specific limitations are indicated in the tooltip (i) of each widget.