The Publisher section of the Swat.io Insights Explorer allows you to analyze your internal content publishing activity within Swat.io. Here you can evaluate how actively content is created and published across your connected channels.
What is analyzed?
The Publisher overview in the Explorer is based exclusively on internal publishing data from Swat.io. You gain insight into:
your publishing activity
your content output over time
the distribution of posts across profiles
The focus is on how much content was created and published within a selected time period.
Available metrics
Publishing activity
Number of published posts
Published posts per profile
Published posts over time
Output distribution
Posting frequency per time period
Activity comparison across profiles
Comparison over time
Comparison of publishing volume between specific timeframes and profiles
You can find answers to the following questions
How many posts were published during a specific time period?
Are there differences in publishing activity between profiles?
How has your content output changed over time?
Filters & customization
A detailed explanation of all available filter options can be found in the article
"Insights Explorer: Overview & Features".
Note: Not all filters are available for every widget and certain post-related filters can only be applied to specific widgets (e.g. the "post type" filter used in the "follower growth widget").
Transfer to dashboards
From our Medium plan onwards, it is also possible to transfer any widget from this view directly into an individual dashboard using the currently selected filters. The selected time range, channels and active filters are automatically applied.
You can find more information in the article: "Individual Dashboards: Create, Manage & Reporting".
Good to know
This overview is based exclusively on internal publishing data from Swat.io.
Performance metrics such as reach, impressions or interactions are available in the Posts section.
Both sections complement each other in order to provide a detailed content analysis.
Quick tip: An explanation as well as any platform-specific limitations are indicated in the tooltip (i) of each widget.