Swat.io Insights allow you to perform a structured analysis of your social media performance based on your connected channels. All metrics are provided and/or calculated via the official interfaces (APIs) of the respective social networks and are based exclusively on the data available there.
In the Explorer you can find predefined analysis areas, where key performance metrics are displayed in a clear and structured way. You can apply filters at any time and export these numbers as reports.
What is the Explorer?
The Explorer represents the central area for your social media statistics within Swat.io. Here you will find predefined pages with the most important metrics for the following areas:
Analysis of the development of fans and followers within your defined time range, as well as comparison of community growth per channel. This allows you to identify trends, growth spikes or declines at an early stage.
Performance evaluation of published posts, including impressions, interactions, reactions, shares and clicks. This section supports the assessment of your content strategy.
Overview of comment volume, moderation actions (deleted, hidden) and sentiment distribution. Enables a well-founded analysis of community activity and brand perception.
Thematic evaluation of posts and conversations that have been assigned tags. This allows to perform a structured analysis of specific topics or categories.
Metrics related to content creation, publications, assignments and approval processes. This supports you analyzing your editorial workflows.
Analysis of ticket volume, response times, archiving and team performance. Particularly relevant for support and community management teams.
Unlike dashboards, which are available as of our Medium plans, the Explorer does not allow you to create custom widget combinations. Instead, structured predetermined and easy-to-read overviews are provided.
Filter Options
Within the Explorer, analyses can be filtered according to the following criteria:
Time Range: It is possible to select an individual or predefined time range. All metrics on the page then refer to the selected time range.
Channels: Individual or multiple channels can be selected in order to target a comparison of the channel's performance or to analyze specific channels separately.
Tags: With the use of tags, filtering by specific topics or categories defined by you is possible. This allows you to narrow down metrics to specific content or conversations associated with specific tags.
Post Type: With that option you can restrict the analysis to specific post types (e.g., image, video, link or other formats - depending on the network). This helps to identify performance differences between content formats.
Promotion: This filter allows you to differentiate between promoted and non-promoted content (provided that the network delivers this information through its API). This makes it possible to identify the share of paid posts within the overall performance.
Campaign: If campaigns are used, analyses can be restricted to a specific campaign. This enables you to evaluate and compare performance metrics specifically for campaign-related content.
Note: All applied filters will directly affect the displayed metrics as well as any exports.
Exporting Reports
Within the Explorer, it is possible to export all displayed data. Depending on the view, you can choose between PDF or Excel formats. In this case, the export always reflects the currently applied filters. This is suitable both for internal reporting as well as for external sharing.
Plan Access & Limits
The availability of certain features within Insights depends on your selected Swat.io plan:
| Small | Medium | Large | Custom |
Explorer access | ✓ | ✓ | ✓ | ✓ |
Data export (manually) | ✓ | ✓ | ✓ | ✓ |
Dashboards | – | ✓ | ✓ | ✓ |
Automated reports | – | ✓ | ✓ | ✓ |
Quick tip: Details on creating and managing dashboards can be found in the article “Dashboards - Create & Manage.” Further information about our plans and the included features can be found here.
Good to know
Difference between time range and lifetime metrics
Some metrics refer exclusively to a selected time range, while others display the total performance of a post since its publication (lifetime values).
If a post was published within the selected period, its lifetime impressions or interactions may be higher than the values generated within that period alone. This may lead to apparent discrepancies when comparing data with platform numbers.
Historical data is only available from the time of connection
Insights data is generally available from the moment a channel was connected to Swat.io. Earlier data can only be loaded retroactively in a few cases.
Data is based on social network APIs
All metrics are provided via the official APIs of the respective platforms or are calculated based on these values. All data displayed in Swat.io is transmitted by the networks.
Changes due to API updates are possible
Social networks regularly adjust their interfaces and metrics. As a result, individual metrics, calculation methods or the availability of certain values may change.
Differences compared to platform numbers
In some cases, values within the social networks themselves may be different or can be estimated by the platforms themselves (e.g. reach or impressions).
Data delays
Depending on the network, there may be slight delays in updating certain metrics. Not all data is provided by social networks in real time.
Different metric definitions per network
Terms such as “impressions”, “reach” or “interactions” may be defined differently by each platform. Insights adopts the respective network definition.
Deleted content
If posts, comments or metrics are deleted directly in a certain social network, the corresponding data may no longer be fully retrievable afterwards.