The Tags section in the Swat.io Insights Explorer lets you analyze your content based on assigned tags. Since tags in Swat.io are only available from the Medium plan onwards, these statistics are also only available from this plan onwards. Here you gain valuable insight into the performance and usage of your structured content, both on post level and on comment level. In addition, the "Assigned Tags Summary" widget at the top of the page shows you the key metrics based on your selected filters at a glance.
What is being analyzed?
Tags in Swat.io can be assigned to different areas, such as posts, tickets, individual comments or users. You can find an overview in the article "Applying tags in Swat.io". The Explorer overview for tags is based on tags assigned to posts, individual user comments, direct messages (DMs) as well as posts in which your page was mentioned.
These tags can either be assigned manually or from the Medium plan onwards, automatically via automations with built-in keyword detection. For comments and private messages, our AI powered Community Agent is also available from the Large plan onwards.
Info: Tags on comment and DM level, as well as their analysis, are part of our Large and Custom plans. You can find more details on our plans and the included features here.
The focus is on analyzing content based on its thematic categorization, so that you can track how certain topics, campaigns or content types perform.
Available metrics
Tag performance
Performance of posts assigned a specific tag. Comments, private messages and mentions are not included here, since they don't have their own performance metrics (e.g. reach or interactions).
Frequency of assigned tags
Number of times a tag was assigned within the selected time range, broken down by posts, comments, private messages and mentions of your page.
Development over time
Development of tag assignments over time, to help you see how certain topics or categories are trending.
Comparison options
Comparison of performance between different tags.
Comparison of usage frequency of individual tags, across posts, comments, DMs and mentions.
Filters & customization
A detailed explanation of all available filter options can be found in the article
"Insights Explorer: Overview & Features".
Note: Not all filters are available for every widget and certain post-related filters can only be applied to specific widgets (e.g. the "post type" filter used in the "follower growth widget").
Transfer to dashboards
With our add-ons Advanced Insights and Premium Insights, it is also possible to transfer any widget from this view directly into an individual dashboard using the currently selected filters. The previously selected time range, channels and other filters are automatically applied.
You can find more information in the article: "Individual Dashboards & Automated Reports".
Good to know
This analysis is based exclusively on tags correctly assigned in Swat.io.
In case posts, comments or direct messages aren't tagged, they will not appear in this analysis.
The easiest way to manage existing tags is the Tag Manager under Settings > Tags. There you can create, edit, merge and delete tags, which requires the "Workspace Manager" permission.
The performance data of tagged posts is provided directly by the connected social networks.
Quick tip: An explanation as well as any platform-specific limitations are indicated in the tooltip (i) of each widget.